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Cannabis company Verano Holdings Corp. is expanding Cabbage Club, its national cannabis membership program to Zen Leaf dispensaries in Connecticut, Maryland and Michigan. Starting July 1, Cabbage Club will be available across 23 Zen Leaf dispensaries in five states, with plans to further expand and scale additional game-changing benefits for members across the company’s entire footprint.
“After beating early expectations in Illinois and New Jersey, introducing Cabbage Club to new consumers in three of the nation’s leading cannabis markets further emphasizes our mission to differentiate and disrupt the retail landscape by providing a shopping and community experience unlike any other available in the category today,” stated David Spreckman, Verano chief marketing officer.
Cabbage Club members at all tier levels gain access to exclusive perks including monthly store credits and seasonal coupons, members-only merchandise, early access to new product drops, a dedicated Member Appreciation Day, and VIP access to additional events. Furthermore, this membership provides private concierge services, line-skipping privileges, and warm cookies at checkout.
“We view Cabbage Club as a symbiotic relationship with our most loyal customers who recognize the value they receive through a trove of incentives, including monthly credits, early access to product releases, and priority in-store pickup,” Spreckman continued.”Under the
